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Buttons and Stickers: Promotions that Stick With Customers

Promotional buttons are nothing new. Their use in political campaigns alone dates back more than 100 years. They’re easily overlooked as a marketing tool. But do you know why promotional buttons are still popular for political campaigns, social causes, fundraising events and new product introductions? Because they work!

Buttons come in multiple shapes, and can easily be customized with a message to showcase a business, new product or service or social cause. The idea is to get folks to ask about the button. Once they do, it’s an opportunity to explain further details about your new product or service.

Buttons can be ordered in custom shapes to match just about any corporate or team logo as well. To really catch the eye, order a batch with blinking LED lights to bring added attention to the message.

Campaign buttons have long been a staple of political contests the world over. For spreading the word and firing up supporters, it’s hard to beat a keepsake campaign button.

buttons and stickers - 101

Stickers are another great, cost-effective way to market a business or cause. Personalized with your business name, logo and contact info, stickers offer a modern way of keeping your name in customers’ minds. Take a vacuum cleaner repair shop, for example. If you place a sticker with your name, address and phone number on every machine that comes in for repairs, who do you think the customer is likely to call the next time the same machine needs service? Or when they’re shopping for a new one?

Bumper stickers also can be a great marketing tool. Long a common sight on American highways, they’ve become a popular way to express a political affiliation, address a social cause, or just have fun. But the fact that bumper stickers go just about everywhere also makes them a mobile billboard for your business.

A simple bumper sticker with your business name address and phone number or email address can be seen by at least hundreds of people every day. Give them to your satisfied customers, or even to potential customers just for coming into your shop. Soon you’ll be known all over town. Or show your business’s support for social and political causes. Even inject a little humor to brighten other driver’s days.

No, buttons and stickers alone can’t be your entire marketing program. But with a little thought and planning, they can be a very successful part of the mix.

Promotional Products 101