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Hand Fans: Keep Your Cool

What do you think of when you hear the words “hand fans”? If you’re like most people, probably not much. You might remember hand fans from church when you were growing up, or maybe as a wedding favor, but that’s probably about it.

It’s time to reconsider hand fans in a new light – as a valuable promotional tool. Think they’re old-fashioned and irrelevant in today’s culture? There are some folks on American Idol who would disagree.

Few would argue that “AI” is an American pop culture phenomenon. And in the 2010 season, one of the hottest shows on television is a place where you can see promotional hand fans.

On Feb. 23, supporters of top-12 contestant Katie Stevens voiced their support for their favorite singer, and waved hand fans with Stevens’ picture on them to emphasize their point. Since then, the cameras have spotted other hand fans in the audience for the show. Custom hand fans also were abundant in the audience of the recently concluded Winter Olympic Games in Vancouver, British Columbia during the closing ceremonies.

hand fans - 101

Political candidates know people waving hand fans with a picture on the candidate makes a great visual image for television. Fans feature a large printable area to customize with a name, slogan or logo. Put ‘em into the hands of customers or supporters at an outdoor event, or in a large arena, and you’ve got an unbeatable, compelling image.

Religious hand fans have long been a part of services in community churches, especially in the South. Often customized with the name of a local business, they offer a way to reach men and women of faith in a low-key way. If you’ve never thought of hand fans as a marketing medium in the past, maybe it’s time to reconsider.

Take a look at our online catalog to view available Hand Fan styles today.

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