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Lanyards: Low-key Workplace Marketing Tools

In today’s work environment, security issues loom large. More and more employers are requiring employees to wear I.D. tags and/or carry electronic keycards to open doors. Custom lanyards offer a way for employees to carry such items, and can be used to send a marketing message at the same time.

Branding is a must for marketing today. Your business needs every edge you can give it. Lanyards are a great way to display your message to employees, customers and visitors.

Lanyards are nothing new. The word was first used as a term for a rope used to secure something on a ship. But by the late 1800s, the term evolved to mean a piece of cord or fabric used to secure a knife, whistle or other item to one’s person, similar to today’s meaning.

Lanyards Imprinted -101

Custom imprinted lanyards are a visible reminder of your business name, mission or logo to every customer who deals with one of your employees. They serve to reinforce your brand image in the customer’s mind.

If your business is a warehouse or other organization that doesn’t routinely deal with customers, lanyards can still help reinforce company goals and ideals to employees while giving them a convenient tool to keep small items they need handy for work.

Custom lanyards are available in a variety of colors and materials to suit just about any budget and style. And with the right combination of material, printing methods, lanyard color and ink color, lanyards can be an accepted part of workwear for even the most fashion-forward office.

Common lanyard materials include nylon, polyester, woven polyester and tubular polyester. Each material has unique characteristics making it best suited for particular applications.

Tubular lanyards, made of a tube-stitched polyester similar to a shoelace, are the most economical. The silk screened design is printed onto the tubular material.

Flat polyester lanyards are the most popular, offering the best compromise between price and performance. The silk screened message or logo is printed with clear detail and design. Woven lanyards use the same high-quality material, but design and text are woven with thread into the lanyard instead of silk screened onto it.

Nylon lanyards offer the clearest printed details for even the most intricate designs, because the nylon features the smoothest finish and highest brilliance. The silk screened design comes through in vivid colors.

Regardless of color or style, custom lanyards are versatile enough to be welcomed into just about any workplace, a promotional item sure to be appreciated by the recipients.

Promotional Products 101