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Pens: The Basic Promotional Tool

If you’re new to the world of promotional products, what’s the classic promotional item that’s an effective way to quickly get your name out there?

The custom printed pen, of course. Available in ballpoint, roller ball or even fountain pen styles, the pen is a classic way to literally get your name into the hands of customers. Despite predictions of the paperless office, everyone still needs pens, whether for jotting down a quick note, writing a date into a datebook or calendar, or signing official documents. The market for pens shows no sign of abating any time soon.

Custom Pens - TJM

That’s good news for any business that wants to market cost-effectively. It’s easy and inexpensive to have a large number of pens custom printed and available for giveaway to customers and prospects. A custom pen puts your marketing message right into customers’ hands every time they use it.

For that reason, it’s important to consider quality when ordering promotional pens. A well-balanced, comfortable pen is a pleasure to use, and will lead to a positive association with your business. Likewise, a cheap, flimsy plastic pen with a pull-off cap and a leaky barrel will probably cause a negative reaction.

Think about that for a minute. Your name is on the pen. You want your customers to think about your business every time they pick up the pen. You DON’T want them to think negatively about the pen, and therefore about your business. And you certainly don’t wan them to throw your promotional product, their reminder of your business, into the trash because it doesn’t work properly. Spend a little extra for a pen that writes smoothly and dependably. A little bit more invested in a quality promotional product will pay big dividends down the road.

Take a look at our online catalog to view available pen styles today.

Promotional Products 101